Job Description

Marketing Manager - Agency, NA Business Marketing Marketing Manager - Agency, NA Business Marketing Get AI-powered advice on this job and more exclusive features. Responsibilities The North America Business Marketing (NABM) team is looking for a Marketing Manager to support B2B marketing for the US market, partnering closely with the US Business Marketing Leads to plan, execute, and report/optimize efforts like content messaging, events, campaigns, and scaled resources. This role will directly report to the Agency Business Marketing Lead and support the US business dedicated to our media agency business. The ideal candidate has a deep understanding of the media agency ecosystem and advertising planning process within the US market. They are a versatile marketer with experience developing and managing marketing or education programs across key agency touchpoints throughout the year. This role will partner closely with sales, product, research and other cross-functional stakeholders to develop and execute marketing programs and agency roadshows in the US market to drive revenue and adoption of TikTok's advertising solutions. Support Lead on key marketing activation workstreams, and own select projects that include but are not limited to:

• Marketing strategy development to drive agency business impact through annual and midyear planning/budgeting, brief creation anchored in clear KPIs and activation plan development
• Stakeholder management and relationship building to create productive working relationships with the US agency sales teams, product and core XFNs
• Collaborate within Global Business Marketing and other XFN partners to gain alignment on messaging, product opportunities, events and design needs, external content campaigns, measurement and insights
• Execution of select marketing activations via day-to-day management or support of tentpole marketing activations, including industry events, sponsored content, email marketing, and social media campaigns
• Ensure we are delivering on marketing and business needs, and tracking/communicating learnings back to the larger organization
• Oversee strategy, creation and delivery of case studies in support of business impact stories and to deliver leadership needed in-market, liasing with GBM-IMC and other XFNs to activate
• In collaboration with the Business Marketing Lead, maintain systems of cross-team project tracking, measurement needs, and general housekeeping

Qualifications Minimum Qualifications

• Minimum 5 years of media agency experience, with skillsets in media planning, product marketing, project management, strategy, or related role (e.g. Sales side experience).
• Analytical mindset and deep understanding of agency planning cycles across upfront and newfront buying seasons to create media plans that deliver on client goals.
• Proven ability to build marketing strategies, content plans and event activations that drive platform value propositions, product adoption, and excitement.
• Experience managing multiple projects, collaborating across teams, and driving consensus among stakeholders and cross-functional teams across a matrixed org structure to achieve goals.
• Highly collaborative, team player, strong influencer and relationship builder.
• Self starter who can solve problems and build new solutions for impact.
• Strong writing, storytelling, and visual storytelling skills — with experience translating complex products into clear, client-friendly language and familiarity with building impactful keynote/presentation materials.

Preferred Qualifications

• Experience in product marketing for digital video platforms and social/digital advertising planning.
• Familiarity with brand marketing challenges within the video or media landscape.
• Experience in integrated marketing campaigns across digital, social, experiential, or content marketing.
• Experience in project management, event strategy, marketing measurement/analytics.
• Passion for creativity, culture, and the evolving role of video in marketing.
• Comfortable working in a fast-paced, global environment with ambiguity and change.

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $112356 - $211112 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Technology, Information and Media, Advertising Services, and Online Media Referrals increase your chances of interviewing at TikTok by 2x Get notified about new Marketing Manager jobs in New York, United States . New York, NY $225,000.00-$325,000.00 6 days ago New York, NY $115,000.00-$120,000.00 1 week ago Marketing Manager, Creator Marketing & Community New York, United States $110,223.00-$202,667.00 2 weeks ago Manager, Marketing: Client Experience & Partnerships New York, NY $83,810.00-$119,729.00 2 days ago Integrated Marketing Manager- Global Marketing New York, United States $141,000.00-$255,600.00 3 weeks ago Product Partner Marketing, Global Business Marketing New York, United States $96,000.00-$151,111.00 4 weeks ago New York, NY $125,000.00-$140,000.00 6 days ago Manager, Community Manager - L’Oreal Academies New York, NY $98,400.00-$140,200.00 4 days ago New York, NY $128,000.00-$186,000.00 1 week ago New York, NY $80,000.00-$95,000.00 1 week ago New York, NY $90,000.00-$115,000.00 1 month ago New York, NY $65,000.00-$116,000.00 2 days ago New York, NY $160,000.00-$175,000.00 2 weeks ago Director of Brand Marketing - Color & Conservation New York, NY $165,000.00-$180,000.00 2 weeks ago Integrated Partner Marketing, Global Business Marketing New York, United States $96,000.00-$211,111.00 4 weeks ago New York, NY $100,000.00-$115,000.00 1 week ago Brand Marketing Assistant Manager - Balmain Beauty New York, United States $73,150.00-$109,200.00 2 weeks ago Marketing Manager, Industry Events, NA SMB Marketing New York, United States $96,000.00-$211,111.00 5 days ago New York, NY $83,000.00-$119,000.00 1 month ago New York, NY $138,500.00-$200,800.00 1 day ago New York, NY $106,000.00-$160,000.00 1 week ago Instagram Global Consumer Brand Marketing Manager New York, NY $150,000.00-$211,000.00 2 days ago Marketing Operations Lead, Global Business Marketing New York, United States $141,000.00-$255,600.00 2 weeks ago New York, NY $122,000.00-$176,000.00 1 week ago New York, NY $100,000.00-$150,000.00 3 weeks ago New York, NY $99,000.00-$151,000.00 1 week ago Manager, Global Marketing Solutions - Performance New York, United States $96,000.00-$211,112.00 2 weeks ago New York, NY $72,000.00-$78,000.00 1 week ago New York, United States $72,600.00-$155,200.00 1 week ago New York, NY $125,000.00-$135,000.00 2 weeks ago New York, NY $65,000.00-$75,000.00 2 weeks ago New York, NY $180,000.00-$240,000.00 1 week ago New York, NY $75,000.00-$85,000.00 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr TikTok

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Full time, Temporary work, Local area,

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